EA says it’s not planning in-game video ads, following report (updated)

EA says it’s not planning in-game video ads, following report (updated)

Update: According to an Axios report, EA recently struck a deal related to an in-game advertising system called playerWON, which is said to bring video ad tech to console and PC games. EA says that’s not true. The company tells PC Gamer that it isn’t putting ads in console games, and that it hasn’t made any deal to do so. 

“Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement,” an EA spokesperson said. “Creating the best possible player experience remains our priority focus.”